Writing An Effective, Profit
Copyright © 2005 Ronald Gibson
One of the biggest challenges for most Internet Marketers is writing
effective ad copy. This is hardly surprising. Most marketers are not
professional writers and writing ad copy is a difficult skill for
beginning marketers to master. Here are some tips that might assist you
in writing an effective, profit-producind ad.
1. Benefit from the experience of other writers. You can get ad
copy ideas by studying similar product's advertising material. Collect
their sales letters, classified ads, web ads, e-mail ads, etc. You can
model your ad on these-- but don't copy them word-for-word. That's a
2. Set a goal for your ad. Know exactly what you want your ad
copy to accomplish. It could be to qualify prospects, make sales,
generate leads, attract web t.raffic, etc.
3. Build your selling points. Make a complete l.ist of your
product's benefitsand features. Begin your ad with the most important
benefit either in your headline or first sentence.
4. Make your ad benefits as specific as possible. Include exact
numbers, percentages, times, colors, smells, sounds, descriptive
adjectives, and so forth.
5. Set yourself apart from your competitors. L.ist all the ways
your product is different from your competition's. Include all the
differences in your ad copy that are better than their product.
6. Emphasize the benefit(s) of your product. Use graphics,
pictures and drawings of people actually using your product to solve
their problem. Include a picture that also shows the results. Your goal
should to produce the "buying emotion" in your potential customers.
7. You must determine who the target audience is for your
product. What age, sex, or background are they? Once you determine that,
you should write down what reasons would attract them to purchase your
product. Include those reasons in your ad copy.
8. Include any proven facts in your ad copy. Theycould be
customer surveys, scientific tests, product reviews, etc.
9. Don't forget about "after the sale". Tell your audience what
kind of support they'll get after they buy. It could be f.ree
consulting, tech support, f.ree servicing, etc. Product support can be a
huge factor in making the sale.
10. Try to get feedback from those who chose not to buy your
product. Ask them why they decided not to buy. This will give you new
ideas on how to produce a more profitable ad copy.
Writing ad copy can be a formidable task for any beginning Internet
Marketer. Using these tips may hopefully set you on your way to becoming
an effective copywriter.
Ronald Gibson is a Web Designer and Web Marketer. He is the Webmaster of
AffiliateUtopia.com, which offers information about some of the best
money making opportunities on the Web. For more information, visit: