Top Five Reasons to do a Website
Copyright © 2005 Digital Media Works, Inc.
Small business owners need to monitor whether their investment in a
website is providing a good return. Are your products and services easy
to buy? If they aren't, you are wasting time and money and probably
doing more harm than good.
Ask yourself the following five questions to see whether it's time for a
1. Has the size of the site grown substantially?
If your site continues to grow and change like most business sites, you
need to evaluate whether itís still meeting your objectives. As you add
new products and services you need to re-organize your information. In
addition, you should consider adding multimedia information (audio,
video) to sharpen your message.
2. Is some of the content outdated or unnecessary?
Does your website have up-to-date content? Someone should be revising
spec sheets, changing promotion dates and adding new material weekly. If
your website appears static, it looks like you're not a serious
3. Is the most important content buried below?
Here's where you need to do an "easy to buy" audit. By that I mean you
need to evaluate how easy it is to find information and actually buy
your products. This sounds like common sense, but we've all purchased
online and know that it can sometimes be frustrating.
4. Are you using the latest technology, instead of hard-coding?
If you created your website more than 18 months ago, you are probably
due for a technology update. This is also true if you started with a
very basic site and "hard-coded" everything. Ask your webmaster whether
he has some suggestions. You can be sure he will.
5. Does the home page design suit your current business objectives?
Does your website communicate the depth and breadth of your current
business? If you have changed the focus of your services, added new
products or want to communicate a different face to your visitors,
consider a redesign for your overall website.
About Digital Media Works
Digital Media Works, Inc. (http://www.DigMediaWorks.com
) is an Internet marketing and design firm that specializes in solutions
for high tech and e-commerce companies. . A seasoned 25+ year
management/marketing professional, founder Stephanie Diamond is
experienced in building profits in a broad range of product and services
businesses. She created a highly successful line of multimedia software
products that sold millions of copies for America Online, and has
developed unique business strategies and products for a variety of
companies, including AOL Time Warner, Redgate New Media and Newsweek,