Using Content Hubs To Promote
By David Risley

We've all heard it before: content is king. And it is true. If
you own a site, you need to post something interesting that
people want to read before you can expect people to stop by. If
your site is a content-based website, then you've already taken
a huge step. However, if your website is a business website
whose only purpose is to talk about your services, then you
really should make an effort to post some content onto your
website which is helpful to readers, free, and relevant to your
services or website. If you do this, your site will attract
traffic from people looking for information, not just to
purchase something. And with increased traffic in general, you
will get increased attention. And this increases your

Writing content for your own website is only half the battle,
though. You have got to get people to read it. Just posting a
website is not going to get people to come to it. It would be
like building a business in the middle of the mountains. Nobody
knows its there and you won't get any customers. If you get your
articles out there for people to read and the articles are
written correctly, you can position yourself as an expert in
your field and promote your own website. One way to do this is
by publishing on content hubs rather than limiting it to your
own website.

A content hub is a site which publishes articles on all topics
(usually categorized). Those articles are freely available to
anyone to use on their own website, newsletter, blog, etc. So,
many publishers or site owners in need of fresh content for
their website can go to one or more of these content hubs, find
an article they like, and use it. They have to maintain proper
credit to the author and publish the small author bio which
accompanies the article.

Let's look at this, though, from the author's viewpoint - your
viewpoint. Let's say you are selling consulting services for
search engine optimization. You have a site for your services,
but you blend in with all the other such services. So, you
write a series of articles giving tips to webmasters on how
they can optimize their website. With your article you include
a short bio of yourself. You include a mention of your services
and a link to your website. You publish your article on a bunch
of content hubs. Other websites, newsletters and blogs grab
your article off those sites and use it on their own. Your
article therefore spreads throughout the internet. Being that
your site is linked with the article and is therefore on all of
these other websites now (including the content hubs
themselves), search engines who are constantly spidering the
internet pick up on your article and index it associated with
your website. This, in turn, raises your ranking in the search
engines. And you get increased traffic to your website not only
from search engine searches but also from your article.

Now, let's say you have done some research on keywords and you
interlace your article with certain keywords. When the search
engines spider your article all over the internet and
associates with your website, it will raise your search engine
rankings even more. There is a real science to this, and if
done correctly, can drastically raise your internet presence in
a short time. I recently had a meeting with the CEO of In Touch
Media Group, a Clearwater, FL based company which is in the
business of internet marketing. They use content hubs as part
of their strategy for clients and they couple this with their
vast archived data regarding keywords. They showed me the stats
of one site which they have, in the course of just a few months,
taken from essentially no traffic to a VERY respectable level of
traffic. After getting an article out in the content hubs, they
will follow up a few weeks later with a press release.

So, how can you publish some of your articles on content hubs?
Well, the first step is to find and visit them. There are many
of them out there, but here are some of the better ones:

* - a service to
send your article to a bunch of hubs at once

There are services to help you distribute to a large collection
of publishers at once. I have used Isnare's distribution service
and it seems to work well. There are also distribution groups on
Yahoo. Here are a few of them:

With that, I wish you the best of luck in your promotion
efforts. Start writing!

About the Author: David Risley is a web developer and founder
of PC Media, Inc. ( Specializes in
PHP/MySQL development, consulting and internet business
management. He is also the founder of PC Mechanic
(, a large website delivering
do-it-yourself computer information to thousands of users every