When Selecting a Domain Name, Think
it can be important to fill a nitch with your domain name, it may be
more important to choose a domain name that will allow you to expand in
the future. I've created a number of websites where I was shortsighted
at first and later regretted it.
had an idea for a website for a long time and you finally have the time
to start building it. You are serious and you intend to build a website
that will be filled with content for your visitors. You want this to be
a website of real value. You actually want to people to get something
out of your site and in exchange you would like to make a few bucks.
This seams like a fair deal.
Everything The beauty of the way a website / domain works is it's
versatility. You could have a very broad domain name and still cover
niche topics via the use of subdirectories. Let's say you want to create
a mainstream music site. You could go with mainstreammusic.com or
something similar, but would this be too limiting? If your music site
takes off, you may find other things that your target demographic is
into. For example, I'd guess that the mainstream music crowd is
typically under 14-25 years old, give or take. What else to 14-25 year
old people like to purchase besides music? You could be getting
affiliate commissions off of blue jeans, perfume, McDonalds (I'm not
sure about that one), etc. By limiting your site to just music, you are
missing out on a large chunk of visitors.
Started In the beginning, you must focus on your niche. In fact, it's
critical. If you spread yourself too thin too fast, you'll be in
trouble. So focus on whatever it is that you are doing, but keep the
future in mind. Take "Baby Steps" from "What About Bob?". Start small.
After you conquer your music subdirectory, you can then create your
fashion subdirectory, but not until then. Launching a fashion portion of
your large site will be much easier. You will already have traffic
coming to your site. Members of the forum will automatically see it and
visit it. You'll get a boost right off the bat. Then when you start your
comedy subdirectory, just think how easy it will be to get that going.
You already have two fully function websites (but under subdirectories)
One mass email to your members and you'll get big time traffic the first
Advantages of Big Websites Here's more food for thought. Would you
rather have one hundred websites that all fulfill one niche or would you
rather have one astronomical website that has one hundred niche
subdirectories inside itz/ The laws of synergy kick in. Your site will
be much more successful if you can house anything under one roof, or in
this case one domain. Users only have to join one forum or one mailing
list to use everything in your site. You can still cater to each niche
specifically, but it sure would be nice to have a sitewide mailing list
that mailed all of your members.
have to remember that people like to stay where they are comfortable.
You know it's very annoying to start using a new graphics program, for
example. It's sometimes hard to navigate through a site that you've
never been to before. People enjoy familiarity. If you can give this to
them, you will be more powerful and more successful.
comes to search engines, they like sites that have lots of content. So
why would you build one hundred sites with 1,000 pages when you could
build one site with 100,000 pages? You can quickly see the power in this
setup. Why have one hundred PR 6 sites when you can have one PR 8 or PR
how difficult it is to start up a new forum. Some experts say that
developing a successful forum is one of the most difficult tasks for a
webmaster. Why would you want to do that one hundred times? You would do
it just once! Even if your music site doesn't explode your forum,
chances are that a comedy site, a fashion site, and a music site will
explode your forum....Synergy.
next time you consider buying a domain name, think long ahead, and think
About the Author:
Brandon Drury has a paid the bills using the internet for years. If you
more traffic for your website,
check out theseoplace.com