Writing Articles for Thousands
Copyright © 2005 Stacey Morris
Writing articles can be incredibly valuable to your business.
Articles help establish your expertise and give you credibility. A bunch
of well edited articles can be compiled into a product for sale.
Articles can get your name in front of your target market repeatedly.
In this article, I’ll review what you need to do to get your articles
seen by as many people as possible.
1) Length and outline—Ideally, your article should be from
500-1000 words. Article submission services prefer this length, and your
reader will as well. Use an outline at first to make it simpler. I
discussed some popular outlines in the last issue of Service Business
Strategies. An easy, clear outline starts with an introduction, followed
by 3-5 key points, and concludes with a recap of your main points.
2) Resource box—This is your chance at promoting your business. A
resource box appears at the end of your article, and is about 4-5 lines
about what you offer your clients.
Although articles are ideal vehicles for building your list, you might
also want to sell a product or have your reader call you for more
information. Get clear on what you want this article to do for you
before writing your resource box.
3) Where to submit and how—You can distribute your article
yourself or through a directory service. In general I recommend using
the service, because self-distribution is labor intensive.
However, if you have fewer than 50 people on your list, you can easily
distribute it yourself through your current email program.
If you have a much larger list, consider using an email publishing
service. These services charge monthly, and range from free to $100 or
so, depending on the options. Great services that I’ve used include
ezinedirector.com (free) and
Aweber.com (many more options).
That takes care of mailing to your own list. But you can also mass
distribute your information to thousands of people by using an article
distribution service. Again, the options are plentiful, but it’s good to
be aware of what is available.
Article distribution services send your article to multiple directories,
which are distributed to thousands of readers who have indicated an
interest in your topic. Because your article has your contact
information at the end, you will quickly gain mass exposure.
Submission services can be expensive, depending on the number of
directories to which they send your article, and other very mysterious
factors. I use and recommend
SubmitYourArticle.com, which currently charges $37 monthly to
distribute to about 40 or so directories.
CONCLUSION Once you’ve written your article, presumably you’d like it to
be read. Your first course is to distribute it to your own ezine list of
subscribers. Again, if you have a small list of 50 subscribers or so,
you can use your own mail program (Outlook, Eudora) to send it. If your
base is larger, I recommend a listserve program like
Ezinedirector.com, which can
send it out nicely formatted in an HTML template. These programs handle
new subscribers and unsubscribes automatically. Lastly, when you’re
ready to go beyond your own list, you can sign up for an article
distribution service, which will send your article to thousands of
subscribers for a monthly fee. I use
If you want to research other services, do a web search for “article
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