The Arrival Of The Mobile Internet
By Colin Campbell
Mobile phones are changing fast. Over the years they have
shrunk in size and have become packed with additional features.
Almost all phones now come with a colour screen and can play a
range of games. SMS Text Messaging has boomed in the last 5
years and has been extended with Picture Messaging using
The biggest change however is just around the corner. This is
using the mobile phone to connect to the Internet and use the
device much like you use a desktop computer to browse websites
and read and write email.
Most mobile phones have been able to do this to a limited
extent for about 5 years. However they were limited to
accessing specific web sites cut down for mobile devices. Also
connection speeds were slow and overall it wasnt a great
experience for the phone user.
Now though, the mobile phone networks have got faster with the
rollout of what is termed 3G (for 3rd generation). Newer phones
come enabled to use this faster network and they also have
better Internet browsers so they can work with most web sites.
Very soon it will not be uncommon to see people on the move
using the Internet on their mobile phone to search for phone
numbers, look at a map showing locations of interest such as
restaurants, and even make an online purchase just as you would
from a PC.
In fact it is suggested that more people will eventually access
the Internet from their mobile phones than with their desktop
PC. In particular this is forecast with emerging markets such
as Africa where desktop PCs are not so common.
The rise of the Internet search engine has contributed
significantly to how people use the Internet today. The home
pages of companies such as Google, Yahoo, and MSN are often the
first places people go to when they use the Internet. From there
they can search for pages of interest based on a key word
search. These search companies are now very interested in the
mobile Internet and intend to have the same influence with
mobile users. They do this by providing a search page optimised
for the mobile user which will work well with small screens and
contain references to useful information such as directory
searches and maps.
The operators who run the mobile networks are also particularly
interested in the mobile Internet. When their customers access
the Internet from a mobile phone, the operator will typically
charge them based on the amount of data transferred when the
page is loaded. More and more network operators are offering
unlimited access to the mobile Internet for a flat fee to
encourage mobile Internet use. The mobile network operators are
also partnering with the search companies to make it easy to use
the mobile Internet and find information quickly.
One of the most interesting areas in the mobile Internet is the
use of mobile advertising. The search engine companies make
their money with the desktop Internet search through placing
advertisments on the search results pages. A lot of web sites
also use adverts within their pages to pay for the development
of the site. Doing similar things with the mobile Internet is
generating a lot of interest.
The mobile Internet now seems set for widespread use, making
the mobile phone a much more useful gadget. As well as making
calls from most places in the world you can connect to the
Internet, browse, buy, and email from just about anywhere!
About the Author: Colin Campbell is a software specialist and
has worked with the mobile Internet since it's early days. See
his mobile business website at