Website Tools and Resources

By S. Housley

With new technologies, algorithms and sources emerging on a

daily basis, webmasters are constantly struggling to stay

informed. The quality of content on the web and the number

of products available to webmasters can seem overwhelming.

The goal of creating a site that can be quickly found can be

a struggle. Unless webmasters have a well-established brand,

a great domain name and a huge marketing budget, it is

important that they appear in search engines via specific

keywords. With this in mind, we have compiled a list of

resources and products that will benefit webmasters in their

efforts to be found.


1.) Webmaster Articles & Tutorials -The Internet is rich

with resources for webmasters who are developing and

optimizing web content. The web hosts a vast variety of web

design tutorials and articles. For the novice, sifting

through these resources can be daunting and overwhelming.


Site Point - New Articles, Fresh Thinking for Web Developers

and Designers - With a vast variety of web design tutorials

and articles coupled with a vibrant and well informed

community, SitePoint is the natural place to go to grow your

online business.


WebProNews - WebProNews is an article portal for Internet

and Technology professionals and has thousands of articles

on web design and development. The articles are from

iEntry's network of expert writers through hundreds of

relationships with authors around the world.


2.) Webmaster Forums - Not only can participating in various

forums and posting your various views and ideas potentially

bring new growth and life to your online business, it can

help you stay informed about industry news or changes. This

is particularly important when working in a new, quickly

advancing industry like web design and search engine

optimization. The following forums are great places for

webmasters to participate and monitor.


ThreadWatch - ThreadWatch is a nifty tool. The concept of

Threadwatch is very simple: finding the signal amongst the

noise of internet marketing media takes too much of what we

all value most, time. cuts through the

chatter and produces a clear signal for the time-starved

professional Internet marketer.


Webmaster-Talk - The WebmasterTalk forum covers material

related to Web Design, PHP Help, Coding, Hosting, Domain

Names, graphic optimization and related webmaster topics.

The forum is extremely popular and generally, posts will

receive almost instant responses from knowledgeable

professionals. Of course, like any forum, there are bound to

be opposing views ensuring that all sides of every issue are



3.) Website Submission Tools - According to research more

then 90% of Internet traffic is generated by search engines.

Submitting your website to all major search engines is the

most effective way of promoting your website on the

Internet. In order for web surfers to locate your site you

must be included in all the major search engines. There are

a number of tools available to assist with the submission



Internet Business Promoter - Internet Business Promoter is a

suite of 10 professional web promotion tools in one software

application. All of the tools are designed to assist web

developers with all aspects of web site promotion and search

engine optimization. We found that IBP's strength was in the

website submission options. Once a site is created it must

be submitted to search engines and directories. IBP

streamlines and simplifies the submission process, saving

significant amounts of time. - Free Web Submission is the source

for free search engine submission. They provide webmasters

and site owners with free manual and auto submission to the

highest-rated, free internet search engines and directories.

AddMe - AddMe is a leading resource for webmasters and

small-business owners specialized in website submission and

promotion in the search engines. AddMe offers free online

website submission to 14 major search engines in exchange

for a reciprocal link. AddMe is well known and respected in

the industry.


Many of the online submissions require an e-mail address. In

order to limit excessive unwanted e-mail many webmasters

will use a "throw-away" e-mail address that would allow them

to initially receive notification that the site is submitted

but is ultimately an e-mail account they can discontinue

after the submission process. This practice is suggested for

anyone using a free service for site submissions.



4.) Online Tools - A number of resource sites are available

on the web to assist webmasters. The resources are generally

free and contain useful analytical tools.


DigitalPoint - The DigitalPoint site contains a variety of

tools specifically for webmasters. The tools are a

collection of useful online tools, from a Google AdSense

Sandbox that shows which Google AdSense ads will be

displayed for any webpage on the Internet, to web ranking

tools that track Yahoo's web rank.


SEO Survey - Tools to help SEO specialists and webmasters

automate some of the important tasks involved in the routine

of optimization.



5.) Webmaster Software - The aim of many applications is to

save time, money or productivity. Webmsters can often use

software to replace a task they do manually, freeing up

their time to pursue other tasks.


FeedForAll - FeedForAll creates, edits, manages and

publishes RSS feeds. As webmasters realize the benefits to

RSS, software related to RSS is becoming an instrumental

tool in their arsenal.


TNT Screen Capture - TNT captures everything with only 3

simple capture modes, from application windows to controls,

to menus and popup windows. Many integrated unique features

like shadow options, transparency, quick scaling and

individual shapes make it quick and simple to create

stunning screenshots at a mouse-click.

6.) Free Content - Free content comes in all shapes and

sizes. Understanding who your target customer is and what

appeals to them will go a long way in finding content that

will increase your site's value.


GoArticles - Providing a fresh stream of content-specific

articles is a great way to encourage visitors to return to

your website on a regular basis. GoArticles is a directory

of quality articles that is searchable based on keywords.


Small Business Software - Collection of small business and

marketing-related articles available for republishing.


Articles -



FreeSticky - FreeSticky provides a directory of content

available to webmasters free of charge. The available

content is a variety of items including syndicated cartoons,

games, horoscopes, photographs, forums and articles. The

supplemental content is designed to encourage visitors to

return to your website.


RSS - RSS stands for really simple syndication, RSS feeds

generally contain content available for syndication. Meaning

that you can often publish content contained in an RSS feeds

to provide fresh website content. FeedForAll


has a free PHP script available to display RSS feeds. Additional resources

to learn more about using RSS as web content can be found at





7.) Alerts - Using web alerts is becoming increasingly

useful to webmasters interested in tracking their search

engine position, trademarked terms, to monitor competitors

and stay abreast of online occurrences.


Google Alerts - Google Alerts is a solution for monitoring

your professional interests online. Track the entire web for

your personalized topics and receive new results by daily

e-mail. There are two companies doing this: Google Alerts,




PubSub - PubSub is a matching service that instantly

notifies you when new content is created that matches your

subscription. Using a proprietary Matching Engine, PubSub is

able to read millions of data sources on your behalf and

notify you instantly whenever a match is made.


Tools for Online Tracking Alerts - Article detailing

additional tools available for online tracking and alerts.



8.) Blacklist Checkers - E-mail delivery problems often

occur when an IP address or domain is black-listed. The

following tools will ensure that your IP address and domain

will not have delivery issues.


DNS Stuff - DNSstuff: Free fast, advanced and comprehensive

web-based DNS tools, going beyond just ping,

tracert/traceroute, WHOIS and DNS lookups.


SpamNews - spamNEWS is a concise aggregation of vital

information relevant to professionals in the anti-spam

sector: Up-to-the-minute press coverage and topical

editorials about e-mail abuse, related online security

matters, legal and political issues, as well as articles on

Internet marketing and privacy.



9.) Keyword Tools - Keywords to improve search engine

placement and ranking. Finding top Internet marketing

keywords is critical in the quest to be found. Choosing the

right Internet marketing keywords will help your search

engine placement and ranking. A little keyword research goes

a long way in the search to be found.


WordTracker - WordTracker helps you choose the right

Internet marketing keywords that will help your search

engine placement and ranking. Use WordTracker for keyword

research. Web marketing is all about search engine ranking,

and that starts with the proper Internet marketing keywords.

Get a free keyword report and web site promotion




10.) Newsletters - Email newsletters continue to be one of

the most important ways to communicate and find information

on the Internet. The following e-mail newsletters contain

great information for webmasters.


SitePronews - A free newsletter and webmaster resource site

for Webmasters focusing on web site promotion, submission,

positioning, design and marketing. The newsletters and

websites contain articles by noted web experts. The

SiteProNews site was the first of more than 12 web sites

that focused on niche areas of particular interest to

webmasters, marketers, newsletter publishers, authors and



iEntry - The iEntry network has a really great collection of

useful newsletters. iEntry publishes over 50 targeted e-mail

newsletters that cover various aspects of the IT and

Business industries.


Like most of the copious amounts of information on the

Internet, it is a matter of sifting through to find

relevant, accurate, helpful information. Occasionally we

stumble across some little-known gems. As a result, we have

compiled these webmaster tools.



About the Author:

Sharon Housley manages marketing for FeedForAll software for creating, editing and

publishing RSS feeds and NotePage a

wireless text messaging software.