Write for Publicity
Copyright by Shelley Lowery
Designing a great website is only the first step towards creating a
successful web presence. In order to succeed, you must develop a steady
stream of traffic to your site. The first and most important step is
getting your website listed in the search engines. Keeping your website
ranked in the top 30 positions is a never ending battle and shouldn't be
solely relied upon for developing traffic.
you've been on the Internet for a while you've probably subscribed to a
few ezines (newsletters). Most ezines will include a feature article
written by the editor or a guest author. If you've ever read an article
written by a guest author then you've probably noticed, at the end of
the article, a few lines of text about the author, referred to as
"bylines" or "resource box."
writer gives the publisher permission to publish their article free of
charge in exchange for the publisher including the author's bylines. The
bylines are basically just an advertisement for the writer. They usually
contain a couple of lines about the author and a web address.
writing articles and allowing them to be published free of charge, your
articles will have the potential to be viewed by millions of Internet
users. They may be published by several ezines with subscriber bases of
a few hundred to several thousand. In addition, they may be displayed in
ezine archives or on high traffic websites.
ezine publishers prefer short articles between 500 and 750 words. Short
"tip" articles of just a couple of paragraphs are also very popular.
Articles should be formatted to 65 characters per line or less including
spaces and written in short paragraph sections.
you begin writing your article, avoid using your standard word
processing programs, as they do not allow for proper formatting.
Instead, use a text editor such as NotePad. It should already be
installed on your desktop.
you begin typing your article, use a hard carriage return (hit enter)
when your text reaches 65 characters, including spaces, and leave a
space between your paragraphs. This will enable the publisher to easily
copy and paste your article into their publication and significantly
increase your chances of being published.
publishers receive many article submissions each week and only select a
few to be published. Here are some basic guidelines to help you increase
your chances of being published:
Your article must be properly formatted. Publishers won't take the time
to format your article, they'll simply use another article that is
Keep your bylines down to 6 lines or less
Select a descriptive title to intrigue your readers
proper grammar and spelling
Avoid articles that are nothing more than a sales pitch, as your chances
of being published will be minimal
Avoid referring readers to an affiliate URL as this will make your
article appear to be biased and untrustworthy
Write your articles with a sincere desire to teach and inform. Talk to
your readers and share your expertise
you've written your article, you'll need to develop a list of publishers
that may be interested in publishing it. Visit the following site to
help you locate ezine publishers:
Search through the database for publications that may be interested in
the type of article you've written. Contact the publisher and ask them
if they accept article submissions.
are some additional promotional resources to help you get published:
Writing and distributing free articles on the Internet will be one of
the best promotional decisions you'll ever make. Not only will it
provide you with free publicity, but if your articles are good, you'll
become a trusted professional in your area of expertise.
Shelley Lowery is the Webmaster of Web-Source.net - A complete resource
portal for the Internet entrepreneur.
site assists the entrepreneur in developing a serious Web presence by
providing a wealth of free information, resources, tools and content.