Top 10 Blog Writing Tips
by Patsi Krakoff
and Denise Wakeman
the "rules" about writing for ezines and newsletters apply to writing
posts for your blog, but there are some important differences. Keep
these 10 tips in mind and you'll be publishing great blog content that
attracts prospects and clients in your niche market.
1. Write with the reader in mind. Remember WIIFM? Itís marketing
jargon for Whatís In It For Me? Thatís what you should be keeping in
mind. Your reader will read your post looking for whatís in it for them.
2. Make it valuable and worthwhile. Donít waste peopleís time. If
you donít have anything to say, no problem, plenty other people do. So
share their articles, do an interview, review a book.
3. Proof-read for typos and glaring grammatical errors. You
wouldnít go out of the house with dirty hair or missing a sock, so why
would you publish spelling mistakes? Respect your readers by polishing
up your stuff.
4. Keep it short and simple, sweetie. (KISS). Most people are
scanners. You may have a lot to say and think it interesting, and it may
be. But people are reading online and out of time. Get to the point
quickly. Publishing short posts more frequently is a better format than
publishing lengthy articles every few weeks.
5. Keep it lively, make it snappy and snazzy. Even if you arenít
a natural born writer, you can write for your blog. Just write like
youíre speaking to your friendÖor to yourself! Remember though, get to
the point quickly. Keep in mind the journalistís rule of 5 Wís in the
first paragraph: who, what, why, when and where.
6. Link often. This builds credibility and positions you as an
expert in your field. People donít have time to know what others are
doing, you should tell them. Linking to other blogs and websites also
helps you build a network of associates who will in turn link to your
7. Use keywords often. This will help you stay on purpose, and
the search engines will love your blog. Your rankings will go up. This
is one of the reasons we have you write out your purpose statements
before beginning your blog. The clearer you are about your purpose, the
more consistently you will deliver messages that are on target. And the
more often your keywords show up, the better your search engine results.
8. Write clearly (short sentences, only one concept per sentence).
No double speak or jargon; no more than one idea in one sentence- donít
make your readers have to think about your meaning. Spoon feed them. Use
commas and dashes liberally.
9. Write like you talk. Itís okay to use common expressions from
Donít even go thereÖ
Now, I ask youÖ
Gotta love itÖ
(And, remember the age group of your readersÖ)
10. Use a clear headline, and donít be afraid to make bold statements
(but donít mislead people either). Make it snazzy and use key words.
Example: Ex-Techno-Weenie Masters HTML Code
BONUS: After you write a post and BEFORE you hit the save button
Use this checklist to ask yourself a few questions as you are reading
through for typos and grammar:
__ Is the topic clear to someone who only reads the headline?
__Does the lead paragraph tell who and what the story is about and why
the reader should care about it?
__ Is the angle you've used likely to seem newsworthy?
__Would someone who knows absolutely nothing about this topic understand
__ Is the post free of jargon?
__ Is it written in journalistic style and does it make an effort to be
__ Have you peppered the headline and the post with keywords and phrases
that will be attractive to search engines?
__ Did you remember to ask your readers a question at the end, or
something to stimulate readers to comment?
__ Did you remember to write with the reader in mind, always keeping in
mind WIIFT? (Whatís in It for Them?)
Wakeman of Next Level Partnership, and Patsi Krakoff of Customized
Newsletter Services, have teamed up to create blogging classes and
marketing services for independent professionals. Read and subscribe to
their blogs at