Domain Name Do's and Don'ts

Author: Candice Pardue


For newcomers to the Web, I'll give a brief definition of a

domain name.


Your domain name is the same as "". It's

also known as your URL or Website Address.


For example, is my site's domain name or

my web address.


The domain name must be registered and approved before you can

call it your own. The reason it works this way is because two

websites having the same domain name cannot reside online at the

same time. If someone types in, he/she

will go to my website and no one else's.


Registering your domain name and awaiting approval gives the

registration company opportunity to check with every other

company around the world to be sure no one else has already

applied for your domain name "first."


It normally takes 2 to 3 days to receive confirmation of your

domain name.


If you haven't registered your own domain name yet, please take

the following tips into consideration before doing so.


Your domain name can affect the number of repeat visitors to

your website.


Here's How:


1. Visitors will only remember your domain name for a future

visit if it is easy to remember.


Which of the two domain names below would you more likely

remember? or


Probably the first one. The shorter the better. Visitors will

see the domain name, remember it, and hopefully visit again in

the future if the domain name is simple and to the point.


2. Your domain name should be directly related to your offer or

information available at your website.


For example, is directly related to web

design training. In monitoring our website statistics, I've

noticed that we have many visitors each month who arrive at our

website by simply typing in the domain name instead of arriving

through search engines, other links, etc. Of course, this was

not so at the start. But, as visitors began coming, they began

memorizing the domain name and repeating their visits in this



3. If possible, use a generic name that people might would type

in without ever hearing about you.


For example, is very generic, and I'm sure

many people simply type this name in to see what's available in

the web design field.


Other "very" generic names I can think of are:



Although many of the most popular generic names are reserved, it

would be wise to search for the most generic name possible in

your field that's easy to remember.


The three above tips will help you choose a domain name that

will tremendously increase your repeat visitor rate. A website

must first be designed, and then built upon a solid visitor

flow. A simple, easy-to-remember domain name is a great start to

reaching your goal!



About the author:

Article written by Candice Pardue, editor of Web Design Weekly.

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