Secrets to Writing Powerful
Copyright © 2005 Ted Kushner
Using press releases for marketing purposes has become increasingly
There has been an increase of firms springing up online offering
optimized press release services for individuals or firms wanting to get
the word out about their web sites, newsletters, products or services.
Using press releases can be a very effective marketing tool if
constructed properly. Learning to write a powerful optimized press
release can often drive tons of targeted traffic to your web site.
The real secret behind writing any effective press release is to plan
your release out carefully before publishing it.
A poorly constructed or planned press release is just a waste of your
time and resources. You want to target the message of your press release
for the purpose it was meant for.
So, the first thing you must do before writing your press release is to
figure out just what do you want to accomplish with it?
-- Do you want to create some brand awareness for your site or products?
-- Do you want to add additional subscribers to your newsletter or ezine?
-- Or are you trying to promote a new product or service you have
developed or are marketing?
Once you've decided what the most compelling reason is for your press
release, you can then get down to the business of writing it.
The first thing you may want to do is sketch out a rough draft of your
press release to see how it flows. Does it provide the needed
information to get the word out and has it been properly formatted?
Most press releases have a certain format that they follow. If you're
unsure of how to format your press release correctly you can view a
sample press release template here at
The number one most important aspect of your press release is your
Get it wrong and you will limit the effectiveness of your release.
Your headline is what the search engines are going to pick up on first.
So make sure you use it advantageously. List any key points here, using
your keywords or a catchy headline so that it will grab your reader's
Again planning is essential. If promoting a new site include the URL in
the headline. If promoting a product or service then include some
keywords in the headline.
Some press release services use a summary box. I normally write a catchy
one-paragraph recap of my press release using some of my targeted
Without being spammy, I will normally optimize my press release by using
some of my targeted keywords in the first and last paragraph. I will
also include some of them throughout the release for a keyword exposure
of approximately 2-3% saturation.
Tip: if you're promoting a web site, I will normally mention my URL
around three times within the release for the maximum benefit.
One of the first questions I had when I first started writing press
releases was what was considered a great release? What did it consist of
and how was it constructed?
Being curious, I emailed my contact at
http://www.prweb.com/ and asked them if they could show me a few
press releases that they considered as excellent examples.
These releases have received their editorial scores of 5 on their scale
of 1 to 5; with five being the highest.
They sent me three of them for review and you can see each one of them
Study each one of these against the press release template to see what
is required for an effective release.
Note: to get additional exposure for your press release via
www.emediawire.com you have to
have an editorial score of 4 or higher. So it is to your benefit to
write the best release you can the first time around.
Once you have studied the examples and want to try submitting you own
press release you need to know which ones are the most popular ones
Here are some of the press release services I have used and found to be
With most of press release services you can submit your press release
for free or via paid inclusion. Paying for inclusion gives you the
benefit of faster indexing into the search engine news services and
natural search engine result pages.
Normally your release will be picked up by Google news within a few
hours after its release. From there it will normally show up in the
natural search results within a few days or a week.
I have used both of these services in the past but have found that
paying them at least the minimum amount allows me to view my stats
online. It also allows me to choose different categories for my press
release to be displayed in, giving my release a chance for wider
So using press releases can and is a very effective marketing tool that
you can use for promoting your web site or affiliate products if done
By using press releases, I have been able to create a steady flow of
targeted visitors to my web site and affiliate programs while generating
dozens of back links to my web site.
Even though the effects of each individual press release may be short
lived, they still have provided me with both free and inexpensive ways
for getting hundreds of new visitors to my site and quite a few top ten
positions in Google for my targeted keywords.
So get to it and write a few press releases your self and see what they
can do for you!
Ted Kushner of
http://www.AffiliateRevenueSources.com can show you the powerful
benefits of writing press releases for promoting any product, service or
affiliate program. Learn how you too can get multiple top ten positions
in Google using press releases at: