How Many Ways Can You License
Your Tips Booklet?
Copyright © 2005 Paulette Ensign
You've been thinking about writing a tips booklet. After all, it's
shorter, faster, and easier than writing an entire book. A single tips
booklet manuscript can be recycled over and over again, developing a new
income stream with each deal you make. The booklet can be distilled from
a hard copy or electronically published book you've already written, an
electronic newsletter you distribute, or from sound bites you
continually share with clients, audiences and anyone who will listen.
When that booklet is done is when the fun really begins. You can sell it
as electronic or hard copies one at a time or for large quantity usage
by your clients. Or, you can sell the rights to the contents, on a
non-exclusive basis, in many ways. Think about all the languages in the
world. That can be a starting point. Find someone who is interested in
licensing the right to your material to translate into another language,
reaching a non-English speaking population in your own country or in a
different country. Online connections can be made with such licensees,
worldwide, every day of the week.
Once you strike a deal with them, you will send them your content as an
email attachment. They get to do the translating, editing, production,
marketing and distribution, and pay you for that right! You could also
license the rights to your information to a company who wants to
purchase 10,000 or more copies of your booklet. They can generally buy
print less expensively than you can sell it to them. You will once again
license them the right to do all the work, and pay you for it.
You may also find other venues interested in your manuscript. What about
an audio CD publishing company? You can hire yourself out to record the
program as part of the licensing deal or the audio publisher can bring
in their own speaking talent.
What about licensing the use of your content to a catalog company to
pepper their website or hard copy catalog pages with your tips? Or a
public relations firm can bring your booklet manuscript to a client of
theirs to use as a radio, television or print commercial: 'This
organizing moment has been brought to you by XYZ Office Supply Company.'
Do your tips work individually on posters, coffee mugs, tee shirts,
screen savers, or computer mouse pads as advertising specialty items?
What about a tip a day on a calendar or as a CD or even as the premise
of a board game? Would some tips work as a needlepoint design?
These are just some of the many ways one single tips booklet manuscript
in your area of expertise can be recycled over and over again, reaching
a larger audience and generating thousands of dollars for you, with your
client doing all the production. Think of what other ways you can
license your booklet content. The possibilities are endless, especially
with the access you now have online!
Paulette Ensign has personally sold over a million copies of her 16-page
tips booklet, '110 Ideas for Organizing Your Business Life,' in four
languages, without spending a penny on advertising. That includes
several licenses. Her company, Tips Products International, has products
and services to assist you in writing and marketing your own booklet on
any topic. www.tipsbooklets.com