Why You Should Write An Article,
Copyright © 2005 Jim Boere
Do you own an online business? A web site? Are you promoting affiliate
programs? Then you should be writing articles.
Why? Let me ask you, what is the main purpose of your web site?
Of course itís this: to make sales. And to make sales you first need
traffic. You somehow need to get visitors to your web site if you want
to be successful.
And hereís the thing...writing articles and publishing them on the
Internet is a very effective way of achieving just that!
Instead of spending your time and money on ineffective means of
advertising, write a short article every now and then.
Write about recent developments and trends in your niche or area of
expertise, about the product or service youíre selling. Teach people how
to do something, or give them practical tips. Predictions work well,
too. The list of possibilities is almost endless.
There are numerous article directories out there, and they will be happy
to add your article to their online directories.
Where people like yourself look for good content to reprint on their web
sites or in their newsletters. So your article gets read and the readers
learn about you, your business, your web site, your product.
But that's not all.
It gets distributed and reprinted over and over again, constantly
reaching new readers! Without any effort from your part, besides
submitting your article to a few directories!
The positive effects could last for literally years.
People who enjoyed reading your article and found your information
useful, will be tempted to (re-)visit your web site. And tell their
friends and business relations about it.
The result is free, targeted visitors over a long period of time. These
visitors are hot prospects, because they are already interested in your
business or offer...
Now thatís the kind of traffic you want!
Thatís the kind of traffic that will result in sales!
And thatís still not all you will gain from writing and publishing
articles. Did you realize it will considerably improve your web sitesí
search engine rankings as well?
See, the search engines constantly scan (they call it "spider") the
Internet looking for new content to keep their listings updated. They
scan the high-traffic, very popular web sites more often than sites with
little traffic. As article directory sites are such high-traffic and
popular sites, the search engines will pick up the links to YOUR web
site so much faster. Because at the bottom of each article you add a
"resource box", which of course contains a link back to your web site!
Let me ask you one more question...
How many times have you been told that you need to buy some expensive
software product or hire a specialized company to get your web site even
submitted to those same search engines? Plenty of times, Iíll bet!
Write a new article regularly, get it published online (in as many
article directories as you can), and let the search engines find YOU
instead. It will happen, automatically.
By now I hope you begin to realize the huge benefits publishing online
has, and what it could mean for your business.
Give it a try, you wonít regret it.
Jim Boere is the founder and owner of
and publisher of the weekly online publication: "Home Business Tips
Newsletter". For more articles, the newsletter archives and contact
details, please visit