Making Money Online Can Be Easy!
Copyright © 2005 Willie Crawford
The real secret to making money on the Internet is simply figuring out
what your audience wants and offering it to them. It's no more complex
You don't need a particularly glamorous product. You don't need a
particularly expensive product. You just need to find out what people
are looking for... what they are willing to spend money on, and then you
offer it to them.
You can also do this in a surprisingly crowded market and do very well
just by "mixing it up" a little. Let me give you an example...
My most recent issue of Word Tracker showed that "recipes" was the 76th
most search for term on the entire Internet. If you throw out all of the
adult-related terms, it's probably in the top 20. When I first noticed
how popular that term was back in 1996, I simply positioned myself in
front of that audience. Now, if you search on the term "soul food" on
any of the major search engines, I'm in the top 10... and usually in the
top three search results. My site is at
This is a perfect example of positioning yourself in a very crowded
market. The fact that the market is so crowded PROVES that the demand is
there. Offline proof… is the fact that you'll find dozens of cookbooks
positioned near the checkout counter at any major American supermarket.
People NEVER get tired of searching for new ways to fry chicken :-)
Having made my point above, I will share with you my real secret. It's
positioning. You can do very well in a crowded market if you just figure
out how to make your product seem unique. In the brick-and-mortar world,
there are probably hundreds of different brands of jeans. Yet, if I were
to ask you to name a brand of jeans, there's a very high probability
you'd say ®Levi's. It's all about branding and positioning!
There are thousands of niche markets very similar to the cookbook
market. I'm VERY well positioned in a number of them. I won't mention
most of the others simply because it wouldn't be prudent. I've branded
myself as the soul food cookbook guy, so I don't worry too much about
eroding that market. To discover others, you only have to do a little
research using a tool like WordTracker. You can get a free trial
Another tool you can use to find out everything about a given niche is
http://williecrawford.com/SecretSEOWeapon.html With this tool
researching all of your competitors, and potential joint venture
partners, is a breeze!
Let's stick with the cookbook example, but I do encourage you to find
your own niche :-) Just how difficult is it to write a cookbook? You
simply pull together a themed collection of your favorite recipes, type
them up in ®MS Word, take or purchases a few photos, and you're just
about done. MS Word integrates with some of the common PDF creation
software, so you can actually output you Word file to PDF and have a
cookbook ready to market in no time.
It's even easier that that. At my site,
offer the recordings from a teleseminar I did on how I, and two other
cookbook authors, wrote our own cookbooks. We share our experiences with
you. On top of that I GIVE you 30 pre-written cookbooks. Many of these
come with html websites that you can just insert your order links into.
You get the raw MS Word version of many of the manuscripts that you are
free to change. What could be easier.
Now, here's where we "mix it up" a little. You see, I purchased the
master resale rights to those 30 cookbooks. Then I packaged them with my
recorded teleseminar to create a killer product. That's how EASY it is
to come up with a killer product that will make you money hand over
fist. It really doesn't have to be complicated.
There is one other piece of the puzzle that's a challenge for some. It's
the copy on your website that converts traffic to buyers. Writing good
copy is a challenge for some, but it just takes practice. To shorten the
learning curve, just grab a copy of Yanik Silver's very comprehensive
If you've already written your copy and want it critiqued, you can get a
professional copywriter to do that for FREE. I have a friend who's
written copy for the likes of Jay Abraham and Agora Publishing. His name
is Kelvin Parker and you can request a free critique, and a copy of his
free report "714 Ways Pro Copywriters Boost Response and Make Millions
of Dollars" at:
Ok, I've just revealed to you how easy making money online can be. The
key is to find a market with proven demand, and then carve off your
piece of that market. In order for your product to do really well you do
need to figure out a way to make your product be perceived as unique.
Otherwise, your product will just be a commodity and not command a very
high price. The key to making your product stand out is just branding
and good copywriting.
Now "the ball's in your court."
Willie Crawford is a corporate president, published author, seminar
speaker and host, tele-seminar speaker and host, retired military
officer, karate black belt, master network marketing trainer, and
lifetime student of marketing. He shows people how to actually generate
substantial income on-line using very simple, easily implemented
systems. An example of such a system that you can study and utilize is