Get Paid to Market your Real
Written by: Marti Gossland
Lasting Impressions 2
Year after year, agent after agent throws thousands of dollars away on
direct mail postcards that get 3% return at best. Many have thought,
"There has to be a better way!"
They are right! There is a better way! How would you like to get paid
for your marketing?
Parks and Recreation in most cities offer classes in just about
everything you can possibly imagine, from photography to quilting, Kung
Fu to cooking. Publicity for the classes is taken care of by the city
and costs the instructor nothing. The instructor charges a fee for the
class usually around $30 per student for anywhere from 4-10 hours of
instruction. And can usually receive $2,000 - $3,000 a year for holding
classes just once a week.
What better way to market your business? The city pays for the marketing
and you get paid to teach people about buying a house. Hold classes on
how to buy a house, what to do to improve the value of their house, how
to shop for a mortgage, home improvements etc.
You become an expert in the eyes of your students, trust is built and
everyone coming to your class is interested in real estate, they are
thinking of buying or selling their home.
The trick is think of helping others not selling something. If you make
blatant efforts to sell real estate you students will pick up on that
immediately! Don't do it! It does more harm than good. But if your class
actually helps first time home buyers understand their options, and the
choices they need to make, you will find that they will come to you when
they are ready to buy. You have become an expert in their eyes and they
trust you to help them through the process of selling or buying their
Many real estate agencies hold such classes for people but they have to
pay to market the class and many people feel that they will be trapped
in a nightmarish hard ball sales presentation like those offered by time
shares so they don't sign up. Rule # 1 for classes
Don't turn it into a sales pitch! Keep it informational.
There should be 3 elements to the class
1) A topic that deals with a specific problem your target market might
Examples first time buyers financing, home improvements that increase
the value of your property, building VS buying, factors to consider when
buying rural properties, how to save money on taxes, maintenance and
other home owner expenses. Think about the problems that face your
clients and then create a class that meets their needs.
2) Solutions to the problems that don't include buying a house from you
or listing their property with you. Remember, this is not a sales pitch,
it is a class. Once you build up trust the money part will naturally
follow if your students believe you know what you're talking about.
People do business with those they trust, you have hours to build up
their in you.
3) Make the class interesting and fun. Plan your class well and practice
often, have friends critique you before you teach. Make it interactive..
give students plenty of time to participate in the learning process.
DON"T JUST LECTURE! Be energetic and cheerful no one likes a boring
class. Be brief, get to the point, don't meander around the topic. Have
a simple outline for each class printed and have lots of white space on
the paper so students can write notes. Don't write out everything for
them, if they write it down they are more likely to remember.
Better, much better than throwing away thousands on direct mail, and you
reach people who are interested in real estate, you build relationships
with your students and instantly become an expert in their eyes, you get
paid, you get referrals. At the end of the class have a little party,
snacks and soda or juice and pass out your business card.
Other places to teach....entrepreneaur classes, city college, at home
related expos (seminars or workshops), in your office, libraries, and
SBA classes. have fun marketing!
About the Author:
Founder of Lasting Impressions 2 Ms Gossland has devoted
her life to helping small business owners market their businesses with
low cost or no cost marketing techniques. She can be contacted at