How can you write a Blog
and survive? Start by answering your why, and then follow the tips here
if you want to get people to read your blog.
How to Write
A Blog... And Survive
Copyright © 2004
question of the day is "Should you start a Blog?"
over the planet are blogging. Companies, CEOs, lawyers, journalists,
stewardesses. Even dogs and babies.
Because they can. It's that simple.
requires little or no learning curve. If you can type, speak into a
phone, bark, chew, record a holiday movie, you can blog.
taken publishing out of the domain of those who know HTML and designing,
to make this powerful tool available to the rest of us.
holiday in the Far East, your grandma's birthday, you company's latest
product offering, your new recipe for rum cake, your daughter's first
step, your pet's antics, what you thought of the Garfield movie - you
can blog all this and more.
A blog is
an online journal or diary. Which makes it ideal for voicing your
opinion, recording your pregnancy blahs or announcing your company's
using them to communicate with family, for education, for business, and
almost anything else you can think of.
thing not all blogs get is a readership.
your blog is only for your family or your business colleagues, you're
probably writing with the hope that someone will read about what you
blogs are started with little or no purpose. If you want to blog and
survive, first start by answering your why.
writing only for the search engine spiders, then be prepared for no one
but them to read your keyword-rich spam.
demand a readership. And for that you have to write about something
some tips to follow if you want human beings to read your blogs.
1. Stay on topic
are fine, but unless you're the CEO of Microsoft, very few people will
want to know what you ate for breakfast. If you started your blog to air
your raves and rants about the latest movie you saw, better mention
movies in at least every post you write.
2. Write in a conversational tone
what your English professor taught you. Write the way you speak, or
you'll end up sounding uptight and unnatural. And no one reads tightass
copy... even from the CEO of Microsoft.
3. Be opinionated
is not a company brochure or a press release, but a way for people
a.k.a. your target audience, to get to know the real you. The worst sin
you can commmit is to bore your readers. Most people respond better to
an honest airing of views than pleasant platitudes. And if you get a few
rude or nasty comments in response to your posts, just accept the fact
that you can't please everyone
4. Be funny
your posts with your natural wit for a better response from your target
audience. And if not everyone appreciates your particular brand of
humor, read the last sentence in the point above.
5. Stay informed
writing about your profession, you'd better know what you are talking
about. Word spreads at the speed of thought in the blogospere and if
you're trying to become an authority on something you know very little
of, prepare yourself for the brickbats.
6. Stay current
about the latest developments in your field. No one wants to read stuff
that has been around for a long time, or that hundreds of other bloggers
7. Update frequently, but don't burnout
die because of blogger burnout - bloggers trying to update too
frequently. Stick to a publishing schedule that is humanly possible for
you. If you've just updated your blog and find a story you want to
share, save it for later.
other hand, don't post just because you think you have to stick to a
schedule. Going a few days or even weeks without posting is fine if you
really have nothing worth sharing.
So are you
still wondering if you should blog?
think you can meet the requirements above, and know your why, then like
the shoe people say - just do it.
ezine publisher by day and doubles as a
Blog Maniac by night.
Blog Brandz is the legitimate offspring of her affair with the