More on Keywords
Copyright © 2005 Sharon Housley
Keywords are the heart to effective Internet searches. Whether
optimizing a web site or searching for a hard-to-find item, consider
tapping resources to locate a variety of keywords. Identify keywords and
phrases that are relevant to the products, services, or information you
are promoting or searching for.
Use a thesaurus to find terms that are related to a primary keyword.
Searching on a synonym will often bring up different Internet search
results. A thesaurus groups words that are similar in meaning. Usually,
you reach for a thesaurus when you have a word in mind and you are
looking for a similar term. Keep in mind that no two words mean exactly
the same thing. We turn to a thesaurus to find different, more
expressive ways of speaking and writing, this is particularly important
when related to keywords.
WebReference - http://thesaurus.reference.com/
Merriam-Webster - http://www.m-w.com
Singular and Plurals
Using the plural form of a word in many of the search engines, may
result in a different batch of search results, than a search using the
word's singular form. It is important that websites be optimized for
both singular and plural forms of critically important keywords or
Look at competitor or similar web sites meta tags to determine if you
have overlooked any obvious keywords or phrases. This is very easy to
do, simply view the source of the web page and look for a tag in the
header that says [meta name="keywords" content=].
Conjugating verbs in keyword phrases will also vary search results.
Epitomize a variety of pages for critical past, future and present tense
Use qualifiers to vary the meaning of a search phrase or keyword and
bring additional results. Qualifiers usually are adjectives or adverbs
that helps modify and limit the extent of the meaning of a noun or
pronoun, while an adverb helps modify a verb in a similar way.
Abbreviations & Acronyms
Abbreviations and acronyms should be employed in a variety of forms.
Extend abbreviations and acronyms to full word phrases to encompass as
many possible combinations as possible.
A significant number of searches conducted each day are misspelled.
Include common misspellings in the meta tags of optimized pages to
capture any traffic that is mistyped or misspelled.
Shake it Up
Mix up the order of keywords in phrases to encompass a broad range
keyword phrases. Keyword phrase word order variations can be a great
source for new keyword phrases.
Consider hyphenating search terms, as this is likely an area competitors
are unlikely to venture. The hyphenated term could score well in search
Additional Resource for Determining Keywords - http://www.small-business-software.net/determining-keywords.htm
Optimizing a site for a variety of keywords will give your site the
advantage of being found by relevant searchers. The extra keywords could
result in increased profits from customers who might not have otherwise
located your web site.
Sharon Housley manages marketing for FeedForAll http://www.feedforall.com
software for creating, editing, publishing RSS feeds and podcasts. In
addition Sharon manages marketing for NotePage http://www.notepage.net a
wireless text messaging software company.